Which of the following is the least likely common emotional appeal used by advertisers?

• A. Happiness
• B. Fear
• C. Love
• D. Disgust

Answer: (D)

Verified step by step guidance

1. Step 1: Understand the concept of emotional appeals in advertising. Emotional appeals are strategies used by advertisers to evoke specific feelings in the audience to influence their attitudes or behaviors.
2. Step 2: Identify common emotional appeals used in advertising. These often include happiness, fear, love, and sometimes disgust, among others.
3. Step 3: Analyze each option given: Happiness, Fear, Love, and Disgust. Consider how frequently each emotion is used to attract or persuade consumers.
4. Step 4: Recognize that happiness, fear, and love are commonly used because they create positive or motivating feelings that encourage consumer engagement.
5. Step 5: Understand that disgust is the least likely emotional appeal used by advertisers because it generally creates negative feelings that can repel consumers rather than attract them.