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Multiple Choice
Which of the following is considered a psychological influence on the purchase decision process?
A
Income level
B
Perception
C
Cultural norms
D
Store location
Verified step by step guidance
1
Step 1: Understand the categories of influences on the purchase decision process. These typically include psychological, social, and situational factors.
Step 2: Define psychological influences. These are internal factors related to the individual's mental processes, such as perception, motivation, learning, beliefs, and attitudes.
Step 3: Examine each option to classify it: Income level is an economic or social factor; Cultural norms are social influences; Store location is a situational factor.
Step 4: Identify 'Perception' as a psychological influence because it involves how a person interprets and makes sense of information, which affects their buying decisions.
Step 5: Conclude that among the given options, 'Perception' is the psychological influence on the purchase decision process.