Which of the following is considered a psychological influence on the consumer behavior decision process?

• A. Social class
• B. Family influence
• C. Cultural norms
• D. Perception

Answer: (D)

Verified step by step guidance

1. Understand that consumer behavior is influenced by various factors, which are typically categorized into psychological, social, and cultural influences.
2. Identify what psychological influences are: these are internal processes such as perception, motivation, learning, beliefs, and attitudes that affect how consumers make decisions.
3. Review the options given: Social class, Family influence, and Cultural norms are generally considered social and cultural influences rather than psychological ones.
4. Recognize that Perception is a psychological influence because it involves how individuals interpret and make sense of information, which directly affects their decision-making process.
5. Conclude that among the options, Perception is the correct example of a psychological influence on consumer behavior.