Which level of measurement could describe both quantitative or qualitative data?

• A. Nominal
• B. Ordinal
• C. Interval
• D. Ratio

Answer: (B)

Verified step by step guidance

1. Understand the four levels of measurement: Nominal, Ordinal, Interval, and Ratio.
2. Nominal level classifies data into distinct categories without any order (qualitative only).
3. Ordinal level classifies data into categories that have a meaningful order or ranking but the intervals between ranks are not necessarily equal; it can describe both qualitative (e.g., satisfaction ratings) and quantitative data (e.g., class ranks).
4. Interval and Ratio levels are used for quantitative data where numerical differences are meaningful, with Ratio having a true zero point.
5. Therefore, the level of measurement that can describe both quantitative and qualitative data is the Ordinal level.