Which type of marketing uses brain scanning techniques to analyze the buying processes of research participants?

• A. Neuromarketing
• B. Viral marketing
• C. Social marketing
• D. Relationship marketing

Answer: (A)

Verified step by step guidance

1. Understand the key terms in the question: the focus is on a type of marketing that uses brain scanning techniques to analyze buying behavior.
2. Recall that brain scanning techniques, such as fMRI or EEG, are tools used to observe neural activity and understand subconscious responses.
3. Identify that Neuromarketing is the field that combines neuroscience with marketing to study how consumers' brains respond to marketing stimuli.
4. Differentiate Neuromarketing from other types of marketing: Viral marketing focuses on content spreading, Social marketing aims at social good, and Relationship marketing emphasizes customer loyalty.
5. Conclude that the marketing type using brain scanning techniques to analyze buying processes is Neuromarketing.