Why do advertisers aim to evoke specific emotions in viewers when showing commercials?

• A. To create a positive association with their product, increasing the likelihood of purchase
• B. To encourage viewers to ignore the commercial and focus on other content
• C. To provide viewers with factual information about the product only
• D. To ensure viewers remember the commercial but not the product

Answer: (A)

Verified step by step guidance

1. Understand that advertisers use emotional appeals because emotions strongly influence human decision-making and memory.
2. Recognize that by evoking specific positive emotions, advertisers aim to create a favorable connection between the viewer's feelings and the product.
3. Know that this positive emotional association increases the likelihood that viewers will remember the product and feel motivated to purchase it.
4. Contrast this with other options: ignoring the commercial or focusing only on facts does not leverage emotional influence, which is less effective in persuasion.
5. Conclude that the primary goal is to build a positive emotional link to the product, enhancing both recall and purchase intention.