According to the elaboration likelihood model, the central route works by engaging someone thoughtfully with a

• A. superficial cue such as attractiveness
• B. logical and well-reasoned argument
• C. repetition of a simple message
• D. threat or fear-based appeal

Answer: (B)

Verified step by step guidance

1. Understand that the elaboration likelihood model (ELM) explains two main routes to persuasion: the central route and the peripheral route.
2. Recognize that the central route involves careful and thoughtful consideration of the true merits of the information presented, focusing on the quality of the arguments.
3. Identify that superficial cues, such as attractiveness, are characteristics of the peripheral route, not the central route.
4. Recall that the central route works by engaging someone with a logical and well-reasoned argument, encouraging deep processing of the message.
5. Conclude that the correct description of the central route is persuasion through logical and well-reasoned arguments, rather than superficial cues, repetition, or fear appeals.