Which of the following is not a psychological factor influencing consumer buying behavior?

• A. Culture
• B. Attitude
• C. Perception
• D. Motivation

Answer: (A)

Verified step by step guidance

1. Step 1: Understand the key psychological factors that influence consumer buying behavior. These typically include attitude, perception, motivation, learning, and beliefs.
2. Step 2: Define each option in the context of consumer behavior: Attitude refers to a consumer's consistent evaluation or feelings toward a product; Perception is how consumers interpret information to form an understanding; Motivation is the internal drive that compels consumers to satisfy needs.
3. Step 3: Recognize that Culture is generally classified as a social or external factor, not a psychological one, because it encompasses shared values, norms, and customs of a group rather than individual mental processes.
4. Step 4: Compare the options and identify which one does not fit the category of psychological factors influencing buying behavior. Since Attitude, Perception, and Motivation are internal mental processes, and Culture is an external social influence, Culture is the correct choice.
5. Step 5: Conclude that Culture is not a psychological factor influencing consumer buying behavior, while the other options are psychological factors.