Which of the following statements about ethnocentrism in cultural psychology is accurate?

• A. Ethnocentrism encourages researchers to adopt a culturally relativistic perspective.
• B. Ethnocentrism can lead researchers to misinterpret research findings by viewing other cultures through the lens of their own culture.
• C. Ethnocentrism is not relevant to the interpretation of research findings in cultural psychology.
• D. Ethnocentrism helps researchers avoid cultural bias when interpreting research findings.

Answer: (B)

Verified step by step guidance

1. Step 1: Understand the concept of ethnocentrism. Ethnocentrism is the tendency to view one's own culture as superior and to use one's own cultural norms to judge other cultures.
2. Step 2: Recognize how ethnocentrism affects research in cultural psychology. It can bias researchers by causing them to interpret behaviors and findings from other cultures based on their own cultural standards.
3. Step 3: Contrast ethnocentrism with cultural relativism. Cultural relativism encourages understanding behaviors within the context of the culture in which they occur, avoiding judgment based on one's own culture.
4. Step 4: Evaluate the statements given. Identify which statement correctly reflects the impact of ethnocentrism on research interpretation, particularly its potential to cause misinterpretation.
5. Step 5: Conclude that the accurate statement is the one highlighting that ethnocentrism can lead researchers to misinterpret findings by viewing other cultures through their own cultural lens.