Multiple Choice
Which central beliefs in society did nineteenth-century women's rights reformers challenge?
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1. Introduction to Psychology
Social Psychology
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Which of the following is NOT a psychological factor influencing consumer behavior?
A
Motivation
B
Income level
C
Perception
D
Attitude
Verified step by step guidance1
Step 1: Understand the concept of psychological factors in consumer behavior. Psychological factors refer to internal influences that affect a consumer's buying decisions, such as motivation, perception, learning, beliefs, and attitudes.
Step 2: Review each option to determine if it is a psychological factor. Motivation is a psychological factor because it drives behavior based on needs and desires.
Step 3: Perception is also a psychological factor, as it involves how consumers interpret information and form impressions about products or services.
Step 4: Attitude is a psychological factor that reflects a consumer's consistent evaluations, feelings, and tendencies toward an object or idea.
Step 5: Income level is not a psychological factor; it is a socio-economic or demographic factor because it relates to external financial resources rather than internal mental processes.
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