Which of the following statements accurately describes the difference between echoic memory and iconic memory?

• A. Both echoic and iconic memory store only visual information.
• B. Iconic memory stores auditory information, while echoic memory stores visual information.
• C. Echoic memory stores auditory information, while iconic memory stores visual information.
• D. Echoic memory lasts for a shorter duration than iconic memory.

Answer: (C)

Verified step by step guidance

1. Step 1: Understand the definitions of iconic and echoic memory. Iconic memory refers to the sensory memory for visual information, while echoic memory refers to the sensory memory for auditory information.
2. Step 2: Recognize that iconic memory briefly holds visual stimuli, such as images or scenes, for a very short duration (usually less than a second).
3. Step 3: Recognize that echoic memory briefly holds auditory stimuli, such as sounds or spoken words, for a slightly longer duration (typically a few seconds).
4. Step 4: Compare the types of information each memory stores: iconic memory is visual, and echoic memory is auditory.
5. Step 5: Evaluate the given statements based on these characteristics to identify the accurate description of the difference between echoic and iconic memory.