Which of the following is the best example of central route persuasion?

• A. A company uses catchy jingles and attractive visuals to promote its product.
• B. A scientist presents detailed research findings and logical arguments to convince an audience about climate change.
• C. A politician uses emotional stories to appeal to voters during a campaign speech.
• D. A celebrity endorses a new brand of shoes in a television commercial.

Answer: (B)

Verified step by step guidance

1. Step 1: Understand the concept of central route persuasion. It involves persuading someone through logical reasoning, detailed evidence, and thoughtful consideration of the message content.
2. Step 2: Recognize that central route persuasion requires the audience to actively engage with the information, analyze arguments, and be motivated to think critically about the topic.
3. Step 3: Review each option and identify whether it relies on logical arguments and evidence (central route) or on superficial cues like emotions, attractiveness, or celebrity endorsements (peripheral route).
4. Step 4: Note that the option where a scientist presents detailed research findings and logical arguments aligns with central route persuasion because it appeals to reason and thoughtful evaluation.
5. Step 5: Conclude that the best example of central route persuasion is the scientist presenting research findings, as it exemplifies persuasion through careful consideration of evidence rather than emotional or superficial appeals.