In cognitive psychology, shallow processing of a word is encouraged when attention is focused on which aspect of the word?

• A. The meaning of the word in the context of a sentence
• B. The emotional response the word elicits
• C. The personal relevance of the word to the individual
• D. The physical appearance or structure of the word, such as whether it is written in uppercase or lowercase letters

Answer: (D)

Verified step by step guidance

1. Understand the concept of shallow processing in cognitive psychology, which refers to encoding information based on surface features rather than deeper meaning.
2. Recognize that shallow processing focuses on physical or structural aspects of a stimulus, such as the appearance of a word.
3. Identify examples of shallow processing, such as noticing whether a word is written in uppercase or lowercase letters, or its font style.
4. Contrast shallow processing with deep processing, which involves focusing on the meaning, emotional response, or personal relevance of the word.
5. Conclude that shallow processing is encouraged when attention is directed toward the physical appearance or structure of the word, rather than its meaning or emotional significance.