Which of the following is considered the most powerful form of buying suggestion according to psychological theories of emotion?

• A. Emotional suggestion
• B. Physical suggestion
• C. Rational suggestion
• D. Social suggestion

Answer: (A)

Verified step by step guidance

1. Understand the concept of 'buying suggestion' in psychology, which refers to the influence or persuasion techniques that affect consumer decisions.
2. Recognize that psychological theories of emotion emphasize the role of feelings and emotional responses in decision-making processes.
3. Identify the types of buying suggestions: emotional, physical, rational, and social, and consider how each appeals to different aspects of human psychology.
4. Recall that emotional suggestion targets the consumer's feelings and emotional states, which are often more immediate and powerful drivers of behavior than logical reasoning or physical cues.
5. Conclude that among the options, emotional suggestion is considered the most powerful form of buying suggestion because emotions strongly influence motivation and decision-making.