According to scholars in cognitive psychology, the way that journalists frame their stories has what effect on public perception?

• A. It only affects journalists themselves, not the public.
• B. It guarantees that all readers will form the same opinion.
• C. It has no measurable impact on audience attitudes or beliefs.
• D. It influences how audiences interpret and remember information.

Answer: (D)

Verified step by step guidance

1. Understand the concept of 'framing' in cognitive psychology, which refers to the way information is presented and structured to influence perception and interpretation.
2. Recognize that journalists use framing techniques to highlight certain aspects of a story, which can guide the audience's focus and interpretation.
3. Consider how framing affects cognitive processes such as attention, memory, and interpretation, shaping how audiences understand and recall information.
4. Acknowledge that framing does not guarantee uniform opinions among all readers, but it does influence the way individuals interpret and remember the information presented.
5. Conclude that the effect of framing is on the audience's perception and memory, rather than only affecting journalists or having no impact at all.