Which of the following best describes the transmission model of visual communications?

• A. It views communication as a process where a sender encodes a message and transmits it through a channel to a receiver who decodes it.
• B. It focuses on how visual stimuli are interpreted based on cultural and social factors.
• C. It describes communication as a dynamic feedback loop with continuous adjustment between sender and receiver.
• D. It emphasizes the interactive exchange of meanings between participants in a shared context.

Answer: (A)

Verified step by step guidance

1. Step 1: Understand that the transmission model of communication is a linear process where information flows in one direction—from sender to receiver.
2. Step 2: Identify the key components of this model: a sender who encodes a message, a channel through which the message is transmitted, and a receiver who decodes the message.
3. Step 3: Recognize that this model emphasizes the act of sending and receiving messages rather than the interpretation or feedback processes.
4. Step 4: Compare this with other models that focus on feedback loops, cultural interpretation, or interactive exchanges to see how the transmission model differs.
5. Step 5: Conclude that the transmission model best fits the description of communication as a process where a sender encodes a message and transmits it through a channel to a receiver who decodes it.