According to researchers in cognitive psychology, people pay more attention to stimuli that are:

• A. difficult to perceive
• B. irrelevant to their goals
• C. novel or unexpected
• D. familiar and routine

Answer: (C)

Verified step by step guidance

1. Understand the concept of attention in cognitive psychology, which refers to the process by which individuals focus on certain stimuli while ignoring others.
2. Recognize that attention is often drawn to stimuli that stand out or differ from the usual environment, making them more likely to be noticed.
3. Consider the options given: stimuli that are difficult to perceive, irrelevant to goals, novel or unexpected, and familiar and routine.
4. Recall that cognitive psychology research shows people tend to pay more attention to stimuli that are novel or unexpected because these stimuli provide new information or potential significance.
5. Conclude that among the options, 'novel or unexpected' stimuli are the ones that attract more attention according to cognitive psychology findings.