In the context of theories of emotion and persuasion, what is the term for an appeal that seeks to persuade by using a person who has credibility or character?

• A. Ethos
• B. Cognitive Dissonance
• C. Logos
• D. Pathos

Answer: (A)

Verified step by step guidance

1. Understand that in theories of emotion and persuasion, appeals are strategies used to influence an audience's attitudes or behaviors.
2. Recognize the three classical modes of persuasion: Ethos, Pathos, and Logos.
3. Ethos refers to an appeal based on the credibility, character, or trustworthiness of the speaker or source.
4. Pathos appeals to the audience's emotions, aiming to evoke feelings to persuade.
5. Logos relies on logical reasoning and evidence to convince the audience.