In cognitive psychology, why might an author use a 'charged' or 'loaded' word in their writing?

• A. To increase the factual accuracy of the information presented
• B. To evoke an emotional response and influence the reader's perception
• C. To provide a neutral and objective description of a concept
• D. To avoid any bias or subjective interpretation

Answer: (B)

Verified step by step guidance

1. Understand the meaning of a 'charged' or 'loaded' word: these are words that carry strong emotional implications or connotations beyond their literal meaning.
2. Recognize that in cognitive psychology, language influences how people process information, including their emotions and attitudes.
3. Consider that an author might use charged words to evoke specific emotional responses in readers, which can shape how the information is perceived and remembered.
4. Note that using charged words is not aimed at increasing factual accuracy or neutrality, but rather at influencing the reader's perception through emotional impact.
5. Conclude that the primary purpose of using charged or loaded words is to evoke an emotional response and influence the reader's perception, aligning with the correct answer.