Compared with central route persuasion, peripheral route persuasion tends to

• A. rely more on superficial cues such as attractiveness or emotions rather than logical arguments
• B. be less influenced by the source's credibility
• C. require careful and thoughtful consideration of the message content
• D. produce more enduring and resistant attitude change

Answer: (A)

Verified step by step guidance

1. Understand the two main routes of persuasion described in the Elaboration Likelihood Model (ELM): the central route and the peripheral route.
2. Recognize that the central route involves careful and thoughtful consideration of the message content, focusing on logical arguments and evidence.
3. Identify that the peripheral route relies on superficial cues, such as the attractiveness of the source, emotions, or other non-content-related factors.
4. Compare the effects of both routes: central route persuasion tends to produce more enduring and resistant attitude change, while peripheral route persuasion often leads to more temporary changes.
5. Conclude that peripheral route persuasion is characterized by reliance on superficial cues rather than logical arguments, which aligns with the correct answer.