A customer satisfaction survey is an example of which of the following?

• A. Collecting primary data
• B. Conducting a census
• C. Performing a controlled experiment
• D. Using secondary data

Answer: (A)

Verified step by step guidance

1. Understand the definitions of the terms provided in the options: Primary data refers to data collected directly from the source for a specific purpose. A census involves collecting data from every member of a population. A controlled experiment involves manipulating variables to observe effects. Secondary data refers to data that has already been collected by someone else for a different purpose.
2. Analyze the context of the problem: A customer satisfaction survey involves directly collecting responses from customers to understand their satisfaction levels. This is a direct data collection process.
3. Determine whether the data is primary or secondary: Since the survey collects data directly from customers, it is considered primary data, not secondary data.
4. Evaluate whether the survey is a census: A census would require collecting data from every single customer in the population, which is not typically the case for a survey. Therefore, it is not a census.
5. Assess whether the survey is a controlled experiment: A controlled experiment involves manipulating variables and observing outcomes, which is not the case in a customer satisfaction survey. Thus, it is not a controlled experiment.