In social psychology, gossip serves which of the following social functions?

• A. It primarily functions to increase individual intelligence within a group.
• B. It helps regulate social norms by informing group members about acceptable and unacceptable behaviors.
• C. It is mainly used to establish formal leadership roles within a community.
• D. It serves no significant purpose and is generally detrimental to group cohesion.

Answer: (B)

Verified step by step guidance

1. Understand the concept of gossip in social psychology as informal communication about others, often involving information about their behaviors or social interactions.
2. Recognize that gossip is not primarily about increasing individual intelligence or establishing formal leadership roles, but rather about social regulation.
3. Identify that one key social function of gossip is to help regulate social norms by informing group members about what behaviors are considered acceptable or unacceptable within the group.
4. Consider how gossip can influence group cohesion by reinforcing shared values and expectations, thus maintaining social order.
5. Conclude that gossip serves an important social function by promoting norm adherence and social control, rather than being merely detrimental or irrelevant.