In cognitive psychology, the brain processes multiple stimuli simultaneously as you make decisions through the process of:

• A. serial processing
• B. parallel processing
• C. selective attention
• D. sensory adaptation

Answer: (B)

Verified step by step guidance

1. Understand the key terms: Serial processing refers to handling one stimulus at a time, while parallel processing involves handling multiple stimuli simultaneously.
2. Recognize that the question asks about how the brain processes multiple stimuli at the same time during decision-making.
3. Recall that selective attention is the process of focusing on one stimulus while ignoring others, which contrasts with processing multiple stimuli simultaneously.
4. Note that sensory adaptation refers to the diminished sensitivity to a stimulus after prolonged exposure, which is unrelated to simultaneous processing.
5. Conclude that the process where the brain handles multiple stimuli simultaneously is called parallel processing.