Which of the following is considered the most effective way for a public service advertisement to enhance its message according to principles of cognitive psychology?

• A. Presenting the message in a monotone voice to avoid distraction
• B. Using emotionally engaging stories to make the message memorable
• C. Including as much detailed information as possible in the advertisement
• D. Displaying the message only in written text without any images or audio

Answer: (B)

Verified step by step guidance

1. Understand that cognitive psychology focuses on how people perceive, remember, and process information, which is crucial for designing effective public service advertisements.
2. Recognize that emotionally engaging stories are effective because they capture attention, enhance memory encoding, and make the message more relatable and memorable.
3. Consider why a monotone voice might be less effective: it can reduce attention and engagement, leading to poorer message retention.
4. Evaluate the impact of including too much detailed information, which can overwhelm cognitive processing and reduce the clarity and memorability of the message.
5. Acknowledge that relying solely on written text without images or audio may limit the ways the message is processed and remembered, as multimodal presentations often enhance learning and recall.