Which of the following is the best short-term option to increase net sales and reach profitability?

• A. Expanding into new international markets
• B. Offering limited-time discounts to boost sales volume
• C. Purchasing new fixed assets
• D. Investing in long-term research and development projects

Answer: (B)

Verified step by step guidance

1. Understand the goal of the question: The objective is to identify the best short-term option to increase net sales and achieve profitability. Focus on strategies that can have an immediate impact on sales and revenue.
2. Analyze each option: Evaluate how each option affects net sales and profitability in the short term. For example, expanding into new international markets may take time due to market research, regulatory compliance, and establishing operations.
3. Consider the nature of offering limited-time discounts: Offering discounts is a direct and immediate way to attract customers, increase sales volume, and generate revenue in the short term. This aligns with the goal of quickly boosting net sales.
4. Evaluate the other options: Purchasing new fixed assets and investing in long-term research and development projects are long-term strategies. These options may not provide immediate results in terms of increasing net sales or profitability.
5. Conclude that offering limited-time discounts is the best short-term option: This strategy directly impacts sales volume and revenue in a short time frame, making it the most effective choice for achieving the stated goal.