In cognitive psychology, evidence regarding subliminal perception suggests that it has what type of effect on behavior?

• A. It can produce subtle, short-term effects on behavior without conscious awareness.
• B. It has no measurable effect on behavior at all.
• C. It leads to dramatic and long-lasting changes in behavior.
• D. It always results in conscious changes in decision-making.

Answer: (A)

Verified step by step guidance

1. Understand the concept of subliminal perception: it refers to the processing of information by sensory systems without conscious awareness.
2. Recognize that research in cognitive psychology investigates whether subliminal stimuli can influence behavior, and if so, how.
3. Evaluate the types of effects subliminal perception might have, distinguishing between subtle versus dramatic, short-term versus long-lasting, and conscious versus unconscious effects.
4. Consider empirical evidence showing that subliminal perception can influence behavior in subtle ways, often without the individual being aware of the influence.
5. Conclude that subliminal perception typically produces subtle, short-term effects on behavior without conscious awareness, rather than dramatic or conscious changes.