Which of the following is a major advantage of the Implicit Associations Test (IAT)?

• A. It is unaffected by the participant's familiarity with the test concepts.
• B. It guarantees completely accurate measurement of explicit attitudes.
• C. It eliminates all forms of response bias in self-report questionnaires.
• D. It can reveal unconscious biases that individuals may not be aware of or willing to report.

Answer: (D)

Verified step by step guidance

1. Understand that the Implicit Associations Test (IAT) is designed to measure automatic associations between concepts in a person's mind, often revealing unconscious biases.
2. Recognize that explicit attitudes are those that individuals can consciously report, while implicit attitudes may operate outside of conscious awareness.
3. Note that the IAT is particularly useful because it can uncover biases that participants might not be aware of or might be unwilling to disclose in self-report measures.
4. Consider that the IAT does not guarantee completely accurate measurement of explicit attitudes, nor does it eliminate all response biases, but it provides insight into implicit cognitive processes.
5. Conclude that the major advantage of the IAT is its ability to reveal unconscious biases, which is why it is valuable in psychological research on attitudes and social cognition.