Which of the following best exemplifies a measurable sales call objective related to net sales?

• A. Increase net sales to Customer X by 10% in the next quarter.
• B. Ensure Customer X is satisfied with our service.
• C. Discuss the benefits of our products with Customer X.
• D. Build a stronger relationship with Customer X.

Answer: (A)

Verified step by step guidance

1. Understand the concept of measurable objectives: Measurable objectives are specific, quantifiable, and time-bound goals that can be tracked and evaluated. In this case, the focus is on net sales, which is a financial metric.
2. Analyze the options provided: Review each option to determine whether it is specific, quantifiable, and time-bound. For example, 'Increase net sales to Customer X by 10% in the next quarter' is measurable because it specifies a percentage increase, identifies the customer, and sets a time frame.
3. Compare measurable objectives to non-measurable ones: Options like 'Ensure Customer X is satisfied with our service' or 'Build a stronger relationship with Customer X' are qualitative and lack quantifiable metrics, making them non-measurable.
4. Identify the correct answer: The option 'Increase net sales to Customer X by 10% in the next quarter' best exemplifies a measurable sales call objective because it meets all the criteria of being specific, quantifiable, and time-bound.
5. Conclude the analysis: Highlight the importance of setting measurable objectives in financial accounting and sales strategies, as they allow for tracking progress and evaluating success effectively.