According to the elaboration likelihood model in cognitive psychology, the central route works by engaging someone thoughtfully with a:

• A. repetition of simple slogans
• B. presentation of attractive visuals
• C. logical and well-reasoned argument
• D. use of emotional appeals

Answer: (C)

Verified step by step guidance

1. Understand that the elaboration likelihood model (ELM) explains two main routes to persuasion: the central route and the peripheral route.
2. Recognize that the central route involves careful and thoughtful consideration of the true merits of the information presented, focusing on the quality of the arguments.
3. Identify that the central route is characterized by engagement with logical and well-reasoned arguments, which require cognitive effort and active processing.
4. Contrast this with the peripheral route, which relies on superficial cues such as repetition of slogans, attractive visuals, or emotional appeals rather than deep processing.
5. Conclude that the central route works by engaging someone thoughtfully with a logical and well-reasoned argument, rather than simple slogans, visuals, or emotional appeals.