In his experiments investigating conformity, Solomon Asch found that
participants were as likely to conform in the presence of two confederates as with four.
conformity increased with each new confederate, up to four confederates.
people stuck to their own answer about 90 percent of the time.
conformity was probably a sign of the times, bound to that historical context.
Master Social Influence: Crash Course Psychology #38 with a bite sized video explanation from CrashCourse
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