Which level of measurement could describe both quantitative or qualitative data?

• A. Nominal
• B. Ordinal
• C. Interval
• D. Ratio

Answer: (B)

Verified step by step guidance

1. Understand the four levels of measurement: nominal, ordinal, interval, and ratio. Each level describes the nature of the data and the permissible mathematical operations.
2. Identify nominal level data as categories without any order or ranking, such as gender or colors. These data can be counted but not logically ordered.
3. Recognize ordinal level data as categories with a meaningful order but without consistent intervals between ranks, like class rankings or satisfaction ratings.
4. Distinguish interval level data as numeric data with meaningful intervals but no true zero point, such as temperature in Celsius or Fahrenheit.
5. Identify ratio level data as numeric data with a true zero point, allowing for meaningful ratios, such as height, weight, or time.