The concept of aggregate demand extends the familiar supply and demand model from individual markets to the entire economy by summing the demand for all goods and services. Aggregate demand represents the total quantity of goods and services demanded across the economy at various price levels. To graph this relationship, the vertical axis uses the Consumer Price Index (CPI), which measures the overall price level in the economy, serving as a comprehensive indicator of inflation and price changes. The horizontal axis is labeled with real Gross Domestic Product (real GDP), which quantifies the total inflation-adjusted output of goods and services produced in the economy.
Using real GDP instead of nominal GDP is crucial because nominal GDP includes price changes, which would cause price levels to appear on both axes, confounding the analysis. Real GDP removes the effects of inflation, allowing a clearer view of how output responds to changes in the price level. The aggregate demand curve thus illustrates the inverse relationship between the price level (CPI) and the quantity of real GDP demanded, showing how total spending in the economy varies as prices rise or fall.
This aggregate demand model builds on the logic of market demand but differs in important ways due to the complexity of the entire economy. While market demand focuses on a single product, aggregate demand encompasses all goods and services, integrating consumption, investment, government spending, and net exports. Understanding this curve is fundamental for analyzing macroeconomic fluctuations, inflation, and policy impacts on economic output.
