One of the reasons why companies create the position of brand manager is to:

• A. manage the company's financial accounts
• B. oversee and maintain the image and reputation of a product or brand
• C. handle all customer service inquiries
• D. develop new chemical compounds for research

Answer: (B)

Verified step by step guidance

1. Step 1: Understand the role of a brand manager within a company. A brand manager is primarily responsible for the perception and reputation of a product or brand in the market.
2. Step 2: Recognize that managing financial accounts is typically the responsibility of the finance department, not the brand manager.
3. Step 3: Note that handling customer service inquiries is usually the role of customer service teams, not brand managers.
4. Step 4: Understand that developing new chemical compounds is a task for research and development (R&D) or scientific teams, unrelated to brand management.
5. Step 5: Conclude that the main reason companies create the position of brand manager is to oversee and maintain the image and reputation of a product or brand, ensuring consistent messaging and positive public perception.