When a company undertakes conscious marketing, what does it primarily focus on?

• A. Reducing production costs by any means necessary
• B. Maximizing short-term profits regardless of consequences
• C. Promoting products with an awareness of social and environmental impacts
• D. Ignoring customer feedback and market trends

Answer: (C)

Verified step by step guidance

1. Understand the concept of conscious marketing, which involves promoting products while being aware of and addressing social and environmental impacts.
2. Recognize that conscious marketing prioritizes ethical considerations and sustainability over just financial gains or cost-cutting.
3. Eliminate options that focus solely on reducing costs or maximizing short-term profits without regard to consequences, as these contradict the principles of conscious marketing.
4. Identify that ignoring customer feedback and market trends is not aligned with conscious marketing, which values stakeholder engagement and responsibility.
5. Conclude that the primary focus of conscious marketing is promoting products with an awareness of social and environmental impacts.