A marketing plan is best described as a road map for marketing actions for which of the following?

• A. Achieving specific business objectives over a defined period
• B. Calculating the molar mass of compounds
• C. Analyzing the atomic structure of elements
• D. Determining the chemical composition of a product

Answer: (A)

Verified step by step guidance

1. Identify the context of the problem: This question is about understanding what a marketing plan represents, which is not related to GOB Chemistry concepts such as molar mass, atomic structure, or chemical composition.
2. Recognize that the options related to chemistry (calculating molar mass, analyzing atomic structure, determining chemical composition) are scientific tasks, not marketing activities.
3. Understand that a marketing plan is a strategic document used in business to outline marketing actions aimed at achieving specific goals.
4. Focus on the option that describes a marketing plan as a 'road map for marketing actions' designed to achieve 'specific business objectives over a defined period,' which aligns with the purpose of a marketing plan.
5. Conclude that the correct description of a marketing plan is the one related to business objectives and time frames, not chemistry-related tasks.