Compared to convenience products, shopping products are _______.

• A. typically inexpensive and bought with minimal effort
• B. intended for immediate consumption and have a short shelf life
• C. usually found at every retail outlet and require little planning
• D. purchased less frequently and require more comparison of features and prices

Answer: (D)

Verified step by step guidance

1. Step 1: Understand the definitions of convenience products and shopping products. Convenience products are items that are typically inexpensive, bought frequently, and with minimal effort, such as snacks or toiletries.
2. Step 2: Recognize that shopping products differ from convenience products in terms of purchase frequency and consumer behavior. Shopping products are usually more expensive and are not bought as often.
3. Step 3: Note that shopping products require consumers to spend more time comparing features, quality, and prices before making a purchase decision, unlike convenience products which require little planning.
4. Step 4: Identify that shopping products are not typically found at every retail outlet, and consumers often visit multiple stores or sources to evaluate options.
5. Step 5: Conclude that compared to convenience products, shopping products are purchased less frequently and require more comparison of features and prices.